by Rob Sheppard [Approx. 4.5-minute read] Unlike their big cousins, SMEs in Australia can find themselves caught up in the daily whirlwind of operations, often neglecting essential aspects to their long term ‘thrival’ (this is more than just business survival – it is a business thriving). Part of this will be as simple as establishing Hr capabilities that support a defined organisational Purpose. The point of defining your Purpose, as Jim Collins emphasised in his influential book ‘Good to Great,’ …